Instagram’s sudden rise to success is one of the best motivational stories for budding entrepreneurs who dream of making it a large one. Instagram is a photo-sharing app created by Mike Krieger and Kevin Systrom.
They launched a new app (Instagram) organize to get lakhs of users in a week time and after two years they sold it to Facebook for $1 billion. But Kevin Systrom and Mike Krieger, Assign their success to the fact that they made contemplative decisions based on communications with their users. Kevin Systrom is very talented in making photos beautiful and Mike Krieger was a talented engineer.
They together developed an application called ‘Burbn’ it is basically a registered app. Burbn was similar to an app called Foursquare. After a while, they noticed that massive people were using it only to take photos in it, here the idea for Instagram was born. They decided to focus on their new app mainly for photo sharing and editing and they named it as ‘Instagram’ which is a fusion of ‘instant camera’ and ‘telegram’ and that’s Instagram.
On 6 October 2010, Mike Krieger and Kevin Systrom worked very hard to share Instagram to the world of tech. Today Instagram is the most widely used photo and video sharing app. Instagram is a free application that allows us to take pictures, take videos, and apply filters or edit them and to share them through various social networking sites like Twitter, Facebook and Tumblr. One of the reasons for Instagram’s quick success was because of their unique filters.
They launched Instagram at the right time, Instagram had 25,000 users on its very first day! For late 2010, with hardly any iPhones in the market, it was quite a big number. Mike Krieger and Kevin Systrom were not only essential in their approach to the app, but also to the market as well. New financing gave Mike Krieger and Kevin Systrom the opportunity to hire more people, but the founders kept the company very lean with hardly just 12 employees. By March 2012 the app user base extended more than 27 million
When Instagram was released for Android phones it was downloaded more than one million people a day. The online social media platform was set to receive an investment of $ 500 million, Kevin Systrom and Zuckerberg were in talks for a Facebook composed takeover. In April 2012, Facebook made an offer to purchase Instagram for about $ 1 billion in cash and stock, with a key provision that the company would remain independently managed. then, Facebook received the company for the sum of $ 1 billion in cash and stock.
Users got really excited about sharing photos and applying filters which were more interesting and people started sharing the app to their friends. According to a survey conducted in 2013, Instagram had more than 150 million active monthly users. This number had quickly increased rapidly, since then and continues to grow. In 2013, Insta was awarded a place in the Time’s list of 50 Best Android App’s.
Mike Krieger and Kevin Systrom followed a policy strictly that is when it comes to hiring employees. They believe that The success of a company depends solely on the teamwork for it they only hire smart and inspiring people who are impassioned about their jobs.
Mike Krieger and Kevin Systrom also feel that fear is the one thing that holds people back from trying to make their dreams a reality. Through Instagram, the founders learnt that it is important to cut what doesn’t work and instead focus on improving the product. After the acquisition of Facebook, Mike Krieger and Kevin Systrom have done little to changes in the user phase. The impressing rise of Instagram’s popularity proves that people believe in real connections rather than those based on only words.