In the year 2015 a small brand made a great change in the smartphone market There was a market situation between two flagship brands Apple and Samsung exclusively provided their own product. This situation was broken in many markets over the world by just one brand and that’s ONEPLUS. Which was making its commencement in the smartphone industries, from the beginning.

 

A Chinese smartphone company started in 2013. The Founder of the great revolutional mobile brand are Pete lau and Carl pei and The current CEO of oneplus is Pete, The founders started their Carrier as a hardware engineer in oppo electronics and he got a drastic growth in his work and he became the director of oppo’s blue raven and headed the marketing team and later he became the vice-president of the company. He was one of the Main reason in bringing the Cyanogen Mod in the android os (operating system)  in oppo N1 Mobile. Both the Pete and Carl has more efficiency in mobile phone and always dream big. Both Pete and Carl are very determined to each other. They planned to start their own mobile phone business in 2013 and Pete quitted his work in oppo electronics in the same year and started their business journey.

As every great startup has a small opening, At first there were just five employees in their company and they everything planned in a cafe by talking about smartphones and their experiences. Oneplus’s biggest tool for their success is quality and affordable price. This idea has been caught on cafe while planning, They all were working on Android but most of them in that team were using iPhone and after seeing this they started discussing why didn’t they use android smartphones? and there were many reasons such as bad built quality, non-intuitive software, and many such problems where discussed.

They planned to give a mobile with all aspects and they also wish to rectify the defects of an ordinary smartphone. They just planned to make an android mobile which they themselves should use rather than other high-end mobiles. The company’s main goal was to design a smartphone that would balance high-end quality with a lower price than other phones, believing users would “Never Settle” for the lower-quality devices produced by other companies.They founded OnePlus on 16 December 2013.

 

The name oneplus means one ( 1 ) represents a user and plus ( + ) represents sharing, They believed that a good product will be shared with friends and family through words of mouth.

OnePlus entered into an exclusive licensing agreement with Cyanogen Inc. to base its products’ Android distribution upon a variant of the popular custom ROM CyanogenMod and use its trademarks outside of China.

Industrial masters and professionals believed that oneplus is going to fail in market and insisted the founders to change the statergy, but the oneplus proved everyone by their victory. It created a huge interest in their mobiles, After their success the industrial masters and professionals who criticised their marketing statergy has described the OnePlus as“ Flagship killer ”. Oneplus was a big hit in the market and it was one of the most talked smartphone in the year 2014.

PRODUCTS :

Oneplus 1 :

The companies first device was the OnePlus One, The mobile was launched on 23 April 2014.In December 2014, along the side the release of the OnePlus One in India is exclusively through Amazon, OnePlus also announced plans to establish a presence in the country, with plans to open 25 official service centres across India

Image Source : Google

Oneplus launched its first mobile with loaded specifications like 5.5 inch screen and 3 GB of RAM. The camera of this phone earned a lot of Goodwill to this company, which set a huge fame for the company to enter and dominate the smartphone industry. Qualcomm Snapdragon 801 clocked at 2.5 GHz. It spec sheet shows SAR value as 0.62 W/kg (head) 0.75 W/kg (body).

At the end of 2014 oneplus sold 1.5 Million mobiles internationally in their first year of business.

Oneplus 2 :

Oneplus 2 is  the aftercomer to the successful oneplus one. It is unveiled on july 27,2015 and internationally released on August 11, 2015. Oneplus started expanding their market  world wide as the sales of the mobile grow more and more rapidly. They highly promoted the OnePlus two as the 2016’s Flagship killer.

Image source : Google

Oneplus two has the best chipset Snapdragon 810 v.2.1 which controls overheating issues and clocked at 1.8 GHz with Adreno 430 GPU. The mobile has specifications like 13Mp camera,finger print sensor and used Lolipop 5.1 Android. This is the first mobile from oneplus to have Type C port instead of micro-USB and they used their own operating system know as oxygenOS. It spec sheet shows SAR value as 0.62 W/kg (head) 0.75 W/kg (body).

OnePlus sold out 30,000 units of the OnePlus 2 in China within 64 seconds after launching the mobile.

Oneplus X :

The OnePlus X was OnePlus’s entrance to the budget phone market, At 5 inches instead of the Oneplus one and OnePlus two’s 5.5 inches full hd resolution (which is around 441 pixels per inch). The phone was unveiled on October 29,2015 and internationally launched on November 5,2015.The code name for the oneplus X is “onyx”.  The handset was powered by the Qualcomm Snapdragon 801 32-bit quad-core SoC which is clocked at speed of 2.3 GHz with an Adreno 330 GPU

  1. Image source : Google

This is the third mobile launched by OnePlus and the best specifications of the mobile are  5.0 inch display, snapdragon 801 SoC, 13Mp Rear camera, 8Mp front camera, 3GB RAM, OxygenOS 2.1 on top of Android 5.1.1 Lollipop version.

Oneplus 3 :

The OnePlus 3 was unveiled on June 14 2016 and internationally released on the same date. The OnePlus three was the company’s first metal body phone. The phone was well regarded among the critics, importantly for its low price and high specifications.

Image Source : Google

There is no option for SD card. The OnePlus 3 does include a dual-sim card tray, but fails to have compatibility with LTE band 13. The 16Mp Camera on OnePlus is capable of recording 4K video at 30fps, and 720p slo-mo video at 120fps and there is a support for shooting RAW images. One new feature to the OnePlus 3 is Dash Charge.

Other features include the alert slider, originally added to the OnePlus 2. NFC was added again from the OnePlus One (as it was absent from OnePlus 2).

A fingerprint scanner is also found at the bottom of the screen and it unlocks approximately in 0.3 seconds, becoming one of the fastest scanners on a phone.

The phone launch with a 5.5 inch optic Amoled display, Snapdragon 820 chipset, 6GB RAM, 64GB ROM, 1.6GHz Quad-core processor, OxygenOS 3.1.2 and  Android 6.0.1 Marshmallow.

Oneplus 3T :

Oneplus3T  is the aftercomer to the successful oneplus three. It is an update to the oneplus flagship phone being released just 6 months later. The mobile was unveiled on November 15, 2016 and internationally launched on November 28, 2016 .

Image source : Google

It features the identical 5.5 inch Optic AMOLED display, Software Android 7.0 Nougat with OxygenOS, 6GB RAM, 64GB ROM, Qualcomm snapdragon 821 processor and Dash Charge technology.

The oneplus 3T is the first phone from OnePlus to be available for immediate delivery in Europe and North America, without long waiting times for being out of stock.

OnePlus 5 :

OnePlus 5 was unveiled on june 20, 2017 and internationally released on june 27, 2017. It is the successor to the OnePlus 3T. This was the first mobile from oneplus to have dual-camera which allows you to take portrait mode and RAW photos.

Image source : Google

It Weights for 153g. It was Launched Originally with OxygenOS 4.5 (Based on Android 7.1.1 “Nougat“). An OTA update gets OP5, OxygenOS 5.1.1 (Based on Android 8.1 “Oreo“). All these were powered by Qualcomm Snapdragon 835 Octa-core (4×2.45 GHz + 4×1.9 GHz). The GPU Adreno 540 along with

6 or 8 GB LPDDR4X RAM. It comes in 2 Storage, 64 or 128 GB UFS 2.1. The
3,300 mAh Li-Ion Battery also supports Dash Charge technology(OnePlus’s own technology). So, the OP5 charges upto 60% in just half an hour.

Apple’s 2017 iPhone 7 has no headphone jack but oneplus 5 hasn’t removed on OP5. This shows how OP’s is hearing customers opinion, wants and even OP’s CEO Mr.Carl pei has replied to OP’s fans saying you will still have headphone jack and OP’s traditional Alert Slider.

Oneplus 5T :

OnePlus 5T was unveiled on November 16, 2017 and internationally released on November 21, 2017, as the successor to the OnePlus 5.

Image source : Google

This is the first mobile from oneplus which unlocks your phone using “Face Unlock“(Facial recognition method)

It Weights for 156.1g. It was Launched Originally with OxygenOS 4.7 (Based on Android 7.1.1 “Nougat“). An OTA update gets OP5T, OxygenOS 5.1.2 Based on Android 8.1 “Oreo“(without Treble). All these were powered by Qualcomm Snapdragon 835 Octa-core (4×2.45 GHz + 4×1.9 GHz). The GPU Adreno 540 along with 6 or 8 GB LPDDR4X RAM. It comes in 2 Storage, 64 or 128 GB UFS 2.1 ,3,300 mAh Li-Ion Battery also supports Dash Charge technology(OnePlus’s own technology).

The highlight of the smartphone is the camera. Now the camera can shoot really amazing shots says oneplus. An 16 MP Sony Exmor IMX398 with f/1.7, EIS along with 20 MP Sony Exmor IMX376K with f/1.7 can focus using phase detection technology and has autofocusing system, also has dual-LED flash. It can record Videos at 4K resolution at 30fps, 1080p at 30 or 60fps, 720p at 30 or 120fps.

Oneplus 6 :

OnePlus 6 was one of the most expected mobile all over the world with several gossip and waiting and unveiled on May 16,2018 and went on sale on May 22, 2018. This was the first oneplus mobile to have glass back and notch. The main slogan of this smartphone was “ The Speed You Need ”

Image source : Google

Oneplus 6 launch event was one of the greatest launch event of 2018. In this event oneplus has announced their first wireless bullet earphones and unveiled their 1st Avengers special edition oneplus 6. to know much more about it do click the links below and check out post on oneplus 6 launch event

OnePlus 6 has break the record of oneplus 5T, OnePlus 6 has earned 100 crores within 10 minutes in India

Other products of oneplus are Earphones, Powerbanks, Phone cases, Shirts and bags, OxygenOS, HydrogenOS (China) and etc.

Read:

Ban in India :

lndia is one of the biggest and important market for oneplus. As every thing has a good and a bad aspects, oneplus has no exception. The India’s high court at Delhi  banned the import and sales of onePlus in india.

OnePlus one mobiles in India following a legal action by Micromax claimed it, and it has exclusivity selling mobiles with Cyanogen operating system ( OS ) software in India.

In December 21, 2014, The banning of oneplus one’s import and sales in India has been raised. The device continued to import the mobile with a customized version of Android specially designed by OnePlus and that’s OxygenOS. Then oneplus continued with their own operating system “OxygenOS” in their upcoming mobiles. And now it is one of the litest skin above Android, Giving you stock Android experience.

Marketing statergy :

Oneplus brought a great revolution in smartphone industry they totally changed the market of android mobile by offering all premium specifications at a affordable price, Many people have the question that How did a new company which did not exist before created a brand which would shine more brighter than other famous smartphones in market ?

The answer to this question is the motto of oneplus, To make great product and sell the product directly to the consumer by skipping the middleman. They follow the words of communication and oneplus believed in providing high value products to their customers, They promoted their products to their friends, family and known people. According to oneplus, great products will sell itself and it does not require any individual marketing. Oneplus aim is to deliver their products via online services. Oneplus also has tied up with several online retailers such as Amazon, when it comes to the sales outside China. In their home country, they sell their products via their website store. Nowadays oneplus is also available in stores such as croma and other.

Oneplus CEO Pete Lau and Co-founder Carl pei with Amazon officials

BTW check out and join our online facebook community here (shameless plug) ;p

OnePlus’s Tour

Image source : Oneplus

Oneplus’s used greatest market strategy it is to travel around the world and showcase their model. They have done a huge Europe tour in a van, calling every advertising partners, some  of the youtubers etc. They’ve named it as moving live demo at Euro. They are the first one to do this. And it worked out. To the result of their tour experiment, the sale of oneplus 3 hit the whole market. It is the great turning point in their market and from that till now they’ve have been real flagship killer.

DASH charge?

When OnePlus launched its 2016 flagship phone, the OnePlus 3, and they included a classy piece of kit reasonable price. One of its stand-out features is Dash Charge, which promises to provide you with extremely speedy charge.

Image source : Oneplus

But what exactly is Dash Charge? Let’s take a closer look.

OnePlus always never settle. Dash Charge is a new quick-charge technology from OnePlus.

Why not Qualcomm’s Quick Charge?, DASH charge claims that it can charge 80% in 35 minutes which is better than Qualcomm’s Quick Charge.

For OnePlus it is easily to have gone with Qualcomm’s standard charge but as the OnePlus 3 runs on the Snapdragon 820 CPU. That’s the same chip that powers the HTC 10 and the LG G5, both of which support Quick Charge 3.0.

However, the OnePlus aims to ‘Never Settle’ and Dash Charge has other benefits to.

What is the benefits?
Dash Charge is different from some other quick charging systems like Quick Charge 3.0, it produces a larger electrical current (this time 5V/4A for 20W) rather than increasing the pressure, which results in a more stable and consistent charge.

This means that the charging process remains fast  you’re using your phone – even if it’s for high-intensity tasks like gaming.

No heat ?

The other advantage to Dash Charge is that it removes the kind of alarming heat build-up we’ve seen before in quick charging standards.

One of the ways in which it does this is by moving all the heat management and dissipation process to the charger, rather than leaving it to the phone to handle as other quick charging standards tend to do.

But you’ll need special gear to take advantage of Dash Charge, you’ll need a special charger, the official OnePlus Dash Charge Adapter that comes bundled with the OnePlus 3. Without that, you’re out of luck, as OnePlus isn’t opening its technology out to third-party manufacturers.

You’ll also need a bespoke cable to use Dash Charge, one that’s thicker so it can squeeze through those extra amps.

Make sure you don’t lose either accessory, though, as a new OnePlus Dash Charge Adapter costs £15.99(₹1,199), while the Dash Charge Type-C Cable will set you back £12.99(₹1,099).

How did OnePlus come up with Dash Charge?

OnePlus is a relatively small startup manufacturer, so you might be surprised that it has the time and resources to come up with its own DASH charging standard.

Oppo has its own quick charging technology called VOOC, which you’ll find in the likes of the Oppo R9, Oppo F1 Plus etc,. Dash Charge is essentially a licensed version, but with OnePlus’s own name attached.

Is vivo,oppo and oneplus are owned by the same company?

Yes, they are owned by a Chinese multinational company called BBK Electronics Corporation, They produce electronics such as television, MP3 players, digital cameras and cell phones etc. It markets smartphones under vivo, oppo and oneplus.

Image source : Google

Vivo and Oppo are totally owned by BBK Electronics and OnePlus is technically a subordinated company of Oppo, but since BBK Electronics owns the parent company of oppo, OnePlus comes under the same roof.

Is oneplus worth buying? :

Image source : Google

Probably not, If your budget is strictly limited to $520 or Rs 40,000, then it’s the best choice available. Here we tell you why you should go with other smartphones rather going with oneplus.

There are 7 major things you should look for when you are going to buy a smartphone.

Performance: Oneplus always uses Snapdragon flagship with flagship GPU and higher RAM which makes the phone to easily last over 3 years without getting outdated. Also Oneplus phones are heavily optimized and have less bloatware.

Display: Unfortunately Oneplus has outdated or most common display. I don’t know why Oneplus came up with a notch in OnePlus 6 design when they have a bottom bezel. If you design a bottom bezel, keep a top bezel too. Now this phone looks like an iPhone X clone. Also, it’s a 1080p screen and not a 1440p screen. So VR will take a hit. This display performers poor, While comparing to other flagships out there.

Audio Quality: Nothing out of the box here. Bottom firing speakers are not always the best. But the best thing is that it has the headphone jack! ?. Tourist no support for dolby atmos and no stereo speakers are present. The audio out from the phone is not the best and the headphone jack out is also not best, While some of the flagship like LG’s headphone jack supporting high-end headphones very easily.

Durability: It’s annoying that now Oneplus has gone with the glass back rather than metal. They have told that it’s for the better in hand feel and better cell phone reception. But if they had gone with a metal back, the phone would have been less costly, more durable, less difficult to repair and would be less of a fingerprint magnet. Unfortunately, Oneplus 6 is not as durable as its predecessors. It has Gorilla glass 5 protection and waterproofing not IP certified.

Cameras: The recent phones from oneplus like Oneplus 5T and Oneplus 6 have been better but they are not even close to Pixel phones or Samsung Galaxy phones. They have dual camera of 16MP and 20MP with one having f/1.7 aperture. They can capture 4K video at 60fps. they have optical image stabilization(OIS) and electronic image stabilization(EIS). But in OnePlus nothing special about the camera in oneplus. Even oneplus 6 doesn’t have dual optical image stabilization.

Battery life: Oneplus 6 has 3300 mAh which will easily last you one day. Add to that the fact that it has dash charging, battery life is the best in Oneplus 6. Even though we don’t have wireless charging.

Other features: This include Oxygen OS, Alert slider, waterproofing, swipe gestures, Google lens built in, Android P beta early access, etc. But doesn’t provide feature like Samsung’s pay, Apple’s pay, Apple’s animoji, Samsung’s Iris scanner and as everyone know, there is no wireless charging. There is no true waterproofing certificate.

2018’s major flagships offer at least one special new feature. Like, Samsung has Dual Aperture control, LG has it’s new BoomBox speaker, and Huawei has a stunning new design and a triple Leica camera with hybrid zoom and OnePlus 6 has a notch and a new glass design similar to what we see on other mid-rangers on the market.

Is OnePlus still a great buy?

oneplus definitely miss some of the cool Tech out in the market. At the same time, we understand implementing them would likely drive up the costs. It’s debatable and hard to keep pricing in the $500 to $600 range.

For the price and features, the OnePlus is a great phone and offers some of the core specs you’d expect from a $1000 flagship. You just don’t get as much but can save some money.

If you’re a OnePlus fan who can give-and-take for the notch amd at the same time if you are a budget-conscious buyer and want a powerful phone but don’t mind losing a few features in the process. Then again, we have to remember changes like the notch and the glass design aren’t necessarily for the OnePlus faithful. It’s pretty clear OnePlus is interested in expanding into the mainstream. Unfortunately, without these feature, the phone might be a harder sell for this to whole crowd.

Hey we are peakfetchers right?, we always give you best suggestion about what to choose but we have no doubt that OnePlus will always give great products, but some people will expect a little more. To be honest we peakfetchers are also crazy about oneplus. Are you one of these people  ( or ) you are not totally satisfied? Let us know in the comments below.

Oneplus’s next plan :

OnePlus is planning to reduce the size of notch and Pete Lau has announced that “Glass back is the future for OnePlus”. By this statement that’s sure to have a small notch and Glass back in the next oneplus smartphone. even we can expect that OnePlus will go with wireless charging fused with dash charging Technology So stay tuned and follow us for more updates on this.

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Thanks for reading.

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